{"version":"1.0","provider_name":"K&amp;D Marketing Solutions","provider_url":"http:\/\/www.kdmarketing.ca\/en","author_name":"KD-Marketing","author_url":"http:\/\/www.kdmarketing.ca\/en\/author\/kd-marketing\/","title":"Le mod\u00e8le des 5A de Kotler - K&amp;D Marketing Solution","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tCCO9KY4ql\"><a href=\"http:\/\/www.kdmarketing.ca\/en\/2026\/07\/11\/le-modle-des-5a-de-kotler\/\">Kotler's 5A Model<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/www.kdmarketing.ca\/en\/2026\/07\/11\/le-modle-des-5a-de-kotler\/embed\/#?secret=tCCO9KY4ql\" width=\"600\" height=\"338\" title=\"&#8220;Le mod\u00e8le des 5A de Kotler&#8221; &#8212; K&amp;D Marketing Solution\" data-secret=\"tCCO9KY4ql\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=http:\/\/www.kdmarketing.ca\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/www.kdmarketing.ca\/wp-content\/uploads\/2026\/06\/54.avif","thumbnail_width":1080,"thumbnail_height":747,"description":"Comprendre le chemin que parcourt une personne entre la d\u00e9couverte d\u2019une marque et son adoption finale est essentiel si tu veux cr\u00e9er une strat\u00e9gie marketing efficace, humaine et durable. Philip\u00a0Kotler, l\u2019un des plus grands penseurs du marketing moderne, a justement mod\u00e9lis\u00e9 ce parcours avec les\u00a05A\u00a0:\u00a0Attirer, Agir, Interagir, Activer, Adopter. Ce mod\u00e8le, pens\u00e9 pour l\u2019\u00e8re digitale [&hellip;]"}