{"id":1099963,"date":"2026-07-22T09:00:14","date_gmt":"2026-07-22T09:00:14","guid":{"rendered":"https:\/\/www.kdmarketing.ca\/?p=1099963"},"modified":"2026-07-07T13:41:47","modified_gmt":"2026-07-07T13:41:47","slug":"advertisement-the-mistakes-we-still-see-every-day-in-2025","status":"publish","type":"post","link":"http:\/\/www.kdmarketing.ca\/en\/2026\/07\/22\/publicit-meta-les-erreurs-quon-voit-encore-tous-les-jours-en-2025\/","title":{"rendered":"Meta Ads: Mistakes We (Still) See Every Day in 2025"},"content":{"rendered":"<p><span class=\"TextRun SCXW29175989 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29175989 BCX0\">Do you want to launch some\u00a0<\/span><\/span><a class=\"Hyperlink SCXW29175989 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/facebook-in-2025-9-tips-to-maximize-your-engagement-with-the-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW29175989 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29175989 BCX0\" data-ccp-charstyle=\"Hyperlink\">Facebook ads<\/span><\/span><\/a><span class=\"TextRun SCXW29175989 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29175989 BCX0\">\u00a0and Instagram, but you feel like your\u00a0<\/span><span class=\"NormalTextRun SCXW29175989 BCX0\">Are your results falling short? You're not alone. Even in 2025, when the tools\u00a0<\/span><\/span><a class=\"Hyperlink SCXW29175989 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/metas-threads-launch-a-new-competitor-for-twitter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW29175989 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29175989 BCX0\" data-ccp-charstyle=\"Hyperlink\">Meta<\/span><\/span><\/a><span class=\"TextRun SCXW29175989 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW29175989 BCX0\">\u00a0are more powerful than ever, yet many companies fall into the same traps. These mistakes can cost you dearly, reduce your return on investment, and prevent you from reaching your audience. Understanding this\u00a0<\/span><span class=\"NormalTextRun SCXW29175989 BCX0\">Identifying what isn't working is the first step toward improving your campaigns and avoiding wasting your\u00a0<\/span><\/span><a class=\"Hyperlink SCXW29175989 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/digital-marketing-strategies-for-small-businesses-maximizing-impact-without-exceeding-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW29175989 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW29175989 BCX0\" data-ccp-charstyle=\"Hyperlink\">budget.<\/span><\/span><\/a><span class=\"EOP Selected SCXW29175989 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1099964\" src=\"https:\/\/www.kdmarketing.ca\/wp-content\/uploads\/2026\/06\/Publicite-Meta.avif\" alt=\"\" width=\"1080\" height=\"747\" \/><\/p>\n<h3><span class=\"TextRun MacChromeBold SCXW131331786 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131331786 BCX0\">How does a Meta campaign work?<\/span><\/span><span class=\"EOP Selected SCXW131331786 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Meta campaigns are based on an auction system where your ads compete with those of other advertisers targeting a similar audience. The more relevant your ad is to your\u00a0<\/span><a href=\"https:\/\/www.kdmarketing.ca\/en\/the-ultimate-guide-to-creating-an-impactful-video-marketing-strategy-for-your-business\/\"><span data-contrast=\"none\">audience<\/span><\/a><span data-contrast=\"auto\">, the less you pay to reach the right people. First, you set a goal (such as generating sales, generating leads, or increasing brand awareness), then you choose your audience, your budget, and your creative format (image, video, carousel, etc.).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Meta then uses its algorithm to show your ads to the people most likely to take the action you want them to\u2014whether that\u2019s clicking, buying, or signing up. The more high-quality data you provide to the algorithm (via the Meta Pixel, your campaign history, or custom audiences), the more precisely it refines its targeting. This machine-learning-based approach explains why it\u2019s crucial to have well-structured and optimized ads: good targeting combined with a clear message can skyrocket your results, while poor configuration can quickly drain your budget without any return.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun MacChromeBold SCXW177332947 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW177332947 BCX0\">Why do these errors persist?<\/span><\/span><span class=\"EOP Selected SCXW177332947 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW255114728 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255114728 BCX0\">These bad practices<\/span><span class=\"NormalTextRun SCXW255114728 BCX0\">These issues often stem from a lack of strategy and a superficial use of features\u00a0<\/span><\/span><a class=\"Hyperlink SCXW255114728 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/meta-defines-canada-end-of-news-sharing-on-facebook-and-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW255114728 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW255114728 BCX0\" data-ccp-charstyle=\"Hyperlink\">Meta<\/span><\/span><\/a><span class=\"TextRun SCXW255114728 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255114728 BCX0\">. Companies sometimes simply \u201cboost\u201d a post without thinking about the goal, or copy methods they\u2019ve seen elsewhere without analyzing their own data. Algorithms evolve, but the basics remain the same: if your message isn\u2019t clear, your target audience isn\u2019t well-defined, and you\u2019re not tracking results, even the\u00a0<\/span><\/span><a class=\"Hyperlink SCXW255114728 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/social-networks-an-essential-tool-for-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW255114728 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW255114728 BCX0\" data-ccp-charstyle=\"Hyperlink\">best tool<\/span><\/span><\/a><span class=\"TextRun SCXW255114728 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW255114728 BCX0\">\u00a0can't save your campaign.<\/span><\/span><span class=\"EOP Selected SCXW255114728 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1099965\" src=\"https:\/\/www.kdmarketing.ca\/wp-content\/uploads\/2026\/06\/erreur-en-2025.avif\" alt=\"\" width=\"1080\" height=\"747\" \/><\/p>\n<h3><span class=\"TextRun MacChromeBold SCXW166272899 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW166272899 BCX0\">1. Failing to clearly define your audience<\/span><\/span><span class=\"EOP Selected SCXW166272899 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The first mistake is to target too broadly or, conversely, too narrowly. In 2025, Meta offers extremely precise targeting options, but many advertisers still choose generic audiences that don\u2019t convert.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s say you sell dog accessories. If you target \u201call animal lovers,\u201d you\u2019ll reach thousands of people who aren\u2019t ready to buy. By narrowing your audience to \u201cdog owners who shop online,\u201d you\u2019ll spend less and sell more. Use custom audiences based on visitors to your\u00a0<\/span><a href=\"https:\/\/www.kdmarketing.ca\/en\/website-design-create-a-high-performing-and-attractive-online-space-for-your-business\/\"><span data-contrast=\"none\">website<\/span><\/a><span data-contrast=\"auto\">\u00a0or customer lists remain one of the best approaches, yet they are still too often overlooked.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\"> <span class=\"TextRun MacChromeBold SCXW156189630 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW156189630 BCX0\">2. Ignoring the quality of the creative assets<\/span><\/span><span class=\"EOP Selected SCXW156189630 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">You can have the best targeting in the world, but if your ad looks like a poster from the 2000s, it won\u2019t convert. In 2025, users scroll quickly; they only stop to look at what catches their attention.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, a simple\u00a0<\/span><a href=\"https:\/\/www.kdmarketing.ca\/en\/the-power-of-visual-content-in-marketing-the-art-of-seducing-with-images\/\"><span data-contrast=\"none\">visual<\/span><\/a><span data-contrast=\"auto\">\u00a0Showing your product against a white background doesn\u2019t work like it used to. You need to showcase your product in a real-life setting with a short, dynamic video optimized for mobile. A clothing brand that films a \u201cquick try-on\u201d in the TikTok style generates much more engagement than a simple photo. Yet many advertisers still use generic images that go unnoticed.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1099966\" src=\"https:\/\/www.kdmarketing.ca\/wp-content\/uploads\/2026\/06\/2025.avif\" alt=\"\" width=\"1080\" height=\"747\" \/><\/p>\n<h3><span class=\"TextRun MacChromeBold SCXW117577688 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117577688 BCX0\">3. Not testing and optimizing<\/span><\/span><span class=\"EOP Selected SCXW117577688 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Another common mistake is to launch a campaign and let it run without making any adjustments. The\u00a0<\/span><a href=\"https:\/\/www.kdmarketing.ca\/en\/maximize-your-brands-impact-with-effective-meta-advertising-campaigns\/\"><span data-contrast=\"none\">Meta campaigns<\/span><\/a><span data-contrast=\"auto\">\u00a0require regular testing to determine what works.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Let\u2019s say you\u2019re testing two different headlines for the same ad: one highlights the price, and the other emphasizes quality. You might find that the one focusing on quality converts better, but if you don\u2019t test it, you\u2019ll never know. Many people are content to \u201clet the algorithm do its thing,\u201d even though ongoing optimization remains the key to lowering your customer acquisition costs.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun MacChromeBold SCXW107849985 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW107849985 BCX0\">4. Not using the Pixel Meta correctly<\/span><\/span><span class=\"EOP Selected SCXW107849985 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Even in 2025, there are still campaigns running without the Meta Pixel properly installed. Yet this small piece of code is essential for tracking conversions, creating custom audiences, and optimizing your ads.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a situation where Pixel is not installed,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">You know that 10 people clicked, but you don't know which ones made a purchase. With Pixel, you know exactly which profile\u00a0<\/span><a href=\"https:\/\/www.kdmarketing.ca\/en\/how-to-convert-more-without-spending-more-on-ads\/\"><span data-contrast=\"none\">converts<\/span><\/a><span data-contrast=\"auto\">\u00a0and you can ask the algorithm to find more people like them. It's like driving in the fog with or without your headlights on.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1099967\" src=\"https:\/\/www.kdmarketing.ca\/wp-content\/uploads\/2026\/06\/meta.avif\" alt=\"\" width=\"1080\" height=\"747\" \/><\/p>\n<h3><span class=\"TextRun MacChromeBold SCXW16204439 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16204439 BCX0\">5. Forgetting the importance of the message<\/span><\/span><span class=\"EOP Selected SCXW16204439 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Finally, a mistake that\u2019s often underestimated: a poor message. Many advertisers focus solely on their product without demonstrating the value it provides.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Instead of saying, \u201cOur shoes are made of leather,\u201d an ad that says, \u201cWalk all day without pain thanks to our supple leather,\u201d creates an emotional connection. In Meta advertising, that\u2019s what makes the difference between simply scrolling past an ad and a\u00a0<\/span><a href=\"https:\/\/www.kdmarketing.ca\/en\/optimize-your-website-for-better-conversion-best-practices\/\"><span data-contrast=\"none\">click<\/span><\/a><span data-contrast=\"auto\">\u00a0which leads to a\u00a0<\/span><a href=\"https:\/\/www.kdmarketing.ca\/en\/master-the-art-of-year-end-sales-your-strategic-guide-to-outperforming-the-competition\/\"><span data-contrast=\"none\">sale<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun MacChromeBold SCXW144541714 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW144541714 BCX0\">Finding the Right Balance<\/span><\/span><span class=\"EOP Selected SCXW144541714 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW187348689 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW187348689 BCX0\">Avoid these\u00a0<\/span><\/span><a class=\"Hyperlink SCXW187348689 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/5-common-mistakes-to-avoid-when-designing-a-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW187348689 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187348689 BCX0\" data-ccp-charstyle=\"Hyperlink\">errors<\/span><\/span><\/a><span class=\"TextRun SCXW187348689 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW187348689 BCX0\">\u00a0That doesn't mean your campaigns will be perfect overnight. Meta advertising relies on a balance between strategy, creativity, and\u00a0<\/span><\/span><a class=\"Hyperlink SCXW187348689 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/competitive-analysis-how-to-learn-from-your-competitors-to-improve-your-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW187348689 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187348689 BCX0\" data-ccp-charstyle=\"Hyperlink\">Analyze<\/span><\/span><\/a><span class=\"TextRun SCXW187348689 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW187348689 BCX0\">. You need to understand your audience, test different formats, refine your message, and make constant adjustments. Those who take the time to analyze and adapt their ads see much better results than those who simply click on\u00a0<\/span><\/span><a class=\"Hyperlink SCXW187348689 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/influencer-marketing-how-to-collaborate-with-influencers-to-boost-your-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW187348689 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW187348689 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u201cbooster\u201d.<\/span><\/span><\/a><span class=\"EOP SCXW187348689 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1099968\" src=\"https:\/\/www.kdmarketing.ca\/wp-content\/uploads\/2026\/06\/publicite.avif\" alt=\"\" width=\"1080\" height=\"747\" \/><\/p>\n<p><span class=\"TextRun SCXW254967962 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254967962 BCX0\">Meta ads in 2025 are an incredible tool, but they don\u2019t forgive amateurish mistakes. If you keep targeting randomly, posting mediocre visuals, and ignoring your data, you\u2019ll lose money. On the other hand, if you avoid these mistakes and combine creativity with strategy, you can turn your campaigns into true conversion machines. So, instead of repeating the same mistakes everyone else makes, take the time to do things right. That\u2019s where you\u2019ll see the real difference.<\/span><span class=\"NormalTextRun SCXW254967962 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW254967962 BCX0\">If you need help,\u00a0<\/span><\/span><a class=\"Hyperlink SCXW254967962 BCX0\" href=\"https:\/\/www.kdmarketing.ca\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW254967962 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW254967962 BCX0\" data-ccp-charstyle=\"Hyperlink\">Please feel free to contact us<\/span><\/span><\/a><span class=\"TextRun SCXW254967962 BCX0\" lang=\"FR-CA\" xml:lang=\"FR-CA\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW254967962 BCX0\">.<\/span><span class=\"NormalTextRun SCXW254967962 BCX0\">\u00a0It will be a pleasure to help you develop your strategy and increase your sales, leads, views, or impressions.<\/span><\/span><span class=\"EOP Selected SCXW254967962 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tu veux lancer des\u00a0publicit\u00e9s sur Facebook\u00a0et Instagram, mais tu as l\u2019impression que tes\u00a0r\u00e9sultats ne sont pas \u00e0 la hauteur ? Tu n\u2019es pas seul. M\u00eame en 2025, alors que les outils\u00a0Meta\u00a0sont plus puissants que jamais, beaucoup d\u2019entreprises tombent dans les m\u00eames pi\u00e8ges. Ces erreurs peuvent te co\u00fbter cher, r\u00e9duire ton retour sur investissement et t\u2019emp\u00eacher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1099964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1099963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reseaux-sociaux-et-publicite-en-ligne"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicit\u00e9 Meta : les erreurs qu\u2019on voit (encore) tous les jours en 2025 - K&amp;D Marketing Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kdmarketing.ca\/en\/2026\/07\/22\/advertisement-the-mistakes-we-still-see-every-day-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicit\u00e9 Meta : les erreurs qu\u2019on voit (encore) tous les jours en 2025 - K&amp;D Marketing Solution\" \/>\n<meta property=\"og:description\" content=\"Tu veux lancer des\u00a0publicit\u00e9s sur Facebook\u00a0et Instagram, mais tu as l\u2019impression que tes\u00a0r\u00e9sultats ne sont pas \u00e0 la hauteur ? 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