Pitrem Report
Client
The PitremRole in the project
Art direction, graphic design, content structuring, annual report design, interactive layoutServices
Visual Concept CreationAnnual report design
Strategic support
Layout and print/web deliverables
Creative Narration
The PITREM
PITREM is a non-profit organization that supports young people aged 16 to 35 in their journey toward employment, education, or entrepreneurship. Every year, the time comes to take stock. But this is no ordinary institutional report.
For several years, PITREM has chosen to stage its annual report around a creative theme, inspired by its lived year. In 2023, it was the jungle: a nod to a year full of challenges and twists and turns, but also to the harmony among all the actors who make up their ecosystem. In 2024, it's the galaxy's turn: an expanding universe, where each partner, each young person, each team member plays a role in maintaining balance and making the mission shine.
K&D assisted the PITREM team in defining the artistic direction, structuring the content, and designing the final report, in both printed and interactive versions. Result: a unique document, both professional and inspiring, distributed to partners, the board of directors, young people, and the internal team.
Overview
Turning an annual report into a creative, lively, and engaging balance sheet is what we did with PITREM.
Services rendered:
- Strategic and creative support
- Art direction focusing on visual themes
- Graphic design of the report
- Content structuring for fluid reading
- Interactive Design (Web and PDF Version)
- Delivery of a turnkey tool for distribution
Results
Very positive feedback from the Board of Directors and local partners
Strengthening PITREM's positioning as an innovative NPO
Reusing the visual theme on social media
Increased online sharing and consultations of the balance sheet