{"id":1099938,"date":"2026-07-07T09:00:24","date_gmt":"2026-07-07T09:00:24","guid":{"rendered":"https:\/\/www.kdmarketing.ca\/?p=1099938"},"modified":"2026-07-07T13:42:03","modified_gmt":"2026-07-07T13:42:03","slug":"why-the-carousel-format-still-dominates-algorithms-in-2025","status":"publish","type":"post","link":"https:\/\/www.kdmarketing.ca\/en\/2026\/07\/07\/pourquoi-le-format-carrousel-domine-encore-les-algorithmes-en-2025\/","title":{"rendered":"Why the Carousel Format Still Dominates Algorithms in 2025"},"content":{"rendered":"

In 2025, as social media platforms compete with innovative features\u2014from vertical videos to augmented reality filters\u2014to capture your attention, the carousel remains a sure bet. Rather than passively scrolling through content, you actively engage by swiping through each slide, and this deliberate participation sends a powerful signal to algorithms. Discover how this format combines user psychology, mobile usability, and marketing strategies to maintain its dominance.<\/span>\u00a0<\/span><\/p>\n

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1. A voluntary commitment that appeals to algorithms<\/span><\/span><\/h3>\n

Unlike a single image, which might go unnoticed, every swipe in a carousel means you\u2019re choosing to keep browsing. When Tim Hortons posted a carousel showing the evolution of its donut recipes\u2014from the first draft to the official launch\u2014users spent, on average, twice as much time on the post as they would on a static photo, instantly confirming their interest and boosting the post\u2019s virality.<\/span><\/span><\/p>\n

2. Structuring a Story into Several Sequences<\/span><\/span><\/h3>\n

The carousel allows you to break up a story to keep viewers engaged. Nike, for example, presented the design process for its latest shoe in three vignettes: first, the initial sketch; then, the selection of high-tech materials; and finally, the athlete wearing it on the field. This sequential structure generated strong engagement, as each slide made viewers eager to see the next one and understand how the technical feat translated into performance.<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

3. Flexibility for All Types of Content<\/span><\/span>\u00a0<\/span><\/h3>\n

Whether it\u2019s tutorials, customer testimonials, or product presentations, the carousel can be adapted to an endless variety of needs. Hydro-Qu\u00e9bec used it to provide a step-by-step guide to installing an electric vehicle charging station, incorporating photos, informative captions, and a call to action for an online cost simulator. This post drove record traffic to their information site, demonstrating the power of this versatile format.<\/span><\/span>\u00a0<\/span><\/p>\n

4. Mobile Ergonomics: A Major Advantage<\/span><\/span>\u00a0<\/span><\/h3>\n

On smartphones, swiping has become as natural as typing. Algorithms measure the time spent scrolling through each slide to assess the quality of the content, and that\u2019s how a coffee chain like Starbucks has seen an increase\u00a0<\/span>a 35 % increase in the completion rate when each featured beverage was displayed full-screen across multiple slides rather than in a traditional album format.<\/span><\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

5. Platforms favor their own formats<\/span><\/span>\u00a0<\/span><\/h3>\n

Social media platforms seek above all to keep their users within their ecosystem, and therefore encourage the use of native features. LinkedIn found that \u00abcarousel posts\u00bb generated twice as many shares for annual reports from companies like Bombardier as traditional PDFs, and Facebook now prioritizes multi-image photo albums in its algorithm, ensuring greater visibility for pages that use them.<\/span><\/span>\u00a0<\/span><\/p>\n

6. The curiosity factor that keeps the audience engaged<\/span><\/span>\u00a0<\/span><\/h3>\n

Knowing that a post isn\u2019t limited to a single image fuels the desire to explore. When the Soci\u00e9t\u00e9 des alcools du Qu\u00e9bec (SAQ) unveiled ten different grape varieties in a carousel dedicated to the summer season, with each thumbnail offering a story about the terroir, wine enthusiasts explored the entire post, which boosted organic reach by more than 50 % compared to a simple promotional image.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

7. Detailed insights, slide by slide<\/span><\/span>\u00a0<\/span><\/h3>\n

Each slide can be tested independently, providing built-in A\/B testing. This is exactly what Apple did when teasing its latest iPhone: by offering three wallpaper designs in a carousel, the brand was able to identify in real time which one generated the most reactions and immediately used it during the official presentation, thereby optimizing the visual impact of its launch.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

By combining active interaction, sequential storytelling, adaptability, and granular performance metrics, the carousel remains a step ahead in 2025. Whether you\u2019re managing communications for a major Quebec-based company or an American multinational, incorporating this format into your social media strategy guarantees that you\u2019ll maximize audience engagement and benefit from the algorithms\u2019 support. So, for your next launch or tutorial, think carousel: it\u2019s your ticket to swiping your way to success.<\/span>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

En 2025, alors que les plateformes sociales rivalisent d\u2019innovations pour capter ton attention,\u00a0des vid\u00e9os verticales aux filtres en r\u00e9alit\u00e9 augment\u00e9e,\u00a0le carrousel reste une valeur s\u00fbre. Plut\u00f4t que de subir un simple d\u00e9filement, tu t\u2019engages activement en balayant chaque diapositive, et cette participation volontariste constitue un signal puissant pour les algorithmes. D\u00e9couvrez comment ce format allie […]<\/p>\n","protected":false},"author":1,"featured_media":1099939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1099938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-et-tendances"],"yoast_head":"\nPourquoi le format carrousel domine encore les algorithmes en 2025 - K&D Marketing Solution<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kdmarketing.ca\/en\/2026\/07\/07\/why-the-carousel-format-still-dominates-algorithms-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi le format carrousel domine encore les algorithmes en 2025 - K&D Marketing Solution\" \/>\n<meta property=\"og:description\" content=\"En 2025, alors que les plateformes sociales rivalisent d\u2019innovations pour capter ton attention,\u00a0des vid\u00e9os verticales aux filtres en r\u00e9alit\u00e9 augment\u00e9e,\u00a0le carrousel reste une valeur s\u00fbre. 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