Native TV
Client
Native TVRole in the project
Advertising strategy, ad content creation, targeting and optimizationServices
Meta Ads (Facebook & Instagram)Subscriber acquisition
Conversion strategy
Advertising content creation
Digital Campaign Optimization
Performance analysis
NATYF TV
Natyf TV, in addition to being a television channel, also offers a streaming mobile app with several subscription plans. To grow its subscriber base and drive qualified traffic to its platform, Natyf TV has tasked K&D with designing and managing a Meta (Facebook & Instagram) advertising campaign.
The goal: to convert digital users into paying subscribers by highlighting the richness of the programming, the ease of access on mobile, and the benefits of the different plans.
K&D developed a comprehensive conversion strategy, with eye-catching visuals, messages segmented by audience (curious, sporty, culture enthusiasts), and entry points to the platform and website.
The campaign increased the app's visibility, attracted quality subscribers, and tested several creative formats to optimize ad performance over time.
Overview
A targeted campaign to turn curious individuals into engaged subscribers.
Services rendered:
- Developing the Meta advertising strategy
- Creating visuals adapted to platforms
- Conversion-oriented copywriting
- Audience segmentation and persona creation
- Meta Pixel Integration for Conversion Tracking
- Continuous campaign optimization based on results
Results
- Increase in traffic to the web platform and mobile app
- Above-average click-through rate (CTR)
- Direct conversion to subscription pages
- Reducing Cost Per Acquisition (CPA) Over the Campaign
- Natyf TV's Digital Awareness Growth