QC Soccer

QC Soccer, a Quebec-based magazine dedicated to the world of local and international soccer, wanted to increase sales of its digital editions by optimizing its direct communication strategy. The objective was simple: to ensure that each new issue reached readers, fans, and partners… at the right time, with the right message.

K&D took charge of the email marketing strategy, implementing an automated and targeted newsletter to accompany each new publication. Each send is designed to pique interest from the email subject line, highlight the edition's key content, and effectively convert to sales.

An attractive design, dynamic writing, and a tone aligned with the passion for sports: this is the winning combination that allows QC Soccer to transform its followers into loyal readers.