Sports Media
Client
Sports MediaRole in the project
Digital advertising strategy, creation of advertising content, campaign managementServices
Google Ads campaignsLinkedIn B2B Advertising
Meta Advertising (Facebook and Instagram)
Multichannel Conversion Strategy
Creation of advertising visuals
Qualified lead acquisition
SPORTS MEDIA
Sport Média is a company specializing in advertising displays in sports arenas and stadiums across Canada. Its strength lies in its extensive coverage, reaching more than 86% of arenas in Quebec and 56% nationwide.
K&D has been tasked with implementing a comprehensive digital advertising campaign, combining Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads, with the goal of generating qualified leads from a strictly B2B audience: SMEs, large corporations, media agencies, etc.
We've bet on an omnichannel acquisition strategy, adapting messages according to platforms, while highlighting concrete benefits: local visibility, brand awareness, strategic geographic targeting, sports impact, etc.
Overview
A results-oriented, multi-channel campaign designed to attract and convert decision-makers.
Services rendered:
- Developing a multi-platform B2B advertising strategy
- Precise targeting on Google, LinkedIn, and Meta
- Crafting hooks tailored to each channel
- Creation of high-impact professional visuals
- Setting up a qualified lead form
- Conversion Tracking and Real-time Adjustments
- Monthly performance report with lead generation analysis
Results
- Increase in qualified leads on the site
- High Conversion Rate on B2B Forms
- Increased visibility on search engines for sports display keywords
- Growth of traffic from LinkedIn and Meta
- Reducing Customer Acquisition Cost on Google Ads After 4 Weeks of Optimization