PPDI
Client
Pointe-de-l'Île PreventionRole in the project
Newsletter writing, strategy, design, sending, and optimizationServices
Monthly newsletterEmail marketing strategy
Content writing
Design and Integration
Optimization and Data Analysis
Pointe-de-l'Île Prevention
Prévention Pointe-de-l’Île is an organization well-established in its community, with a mission to prevent crime, promote citizen well-being, and strengthen the local social fabric.
To maintain this connection with its audiences – partners, citizens, and organizations – the team wanted to implement a monthly newsletter that was informative, dynamic, and easy to read.
Our digital agency took charge of the complete email marketing strategy: from content planning to copywriting, including design, integration, and sending. Each edition reflects the organization's concrete actions, while highlighting its partners, ongoing projects, and available resources.
Regular, professional communication that stays true to their tone, contributing to increased engagement, maintaining a constant presence in readers' minds, and driving traffic to their site.
Overview
A monthly newsletter, clear and human, to nurture community connections.
Services rendered:
- Email Newsletter Strategy Development
- Monthly Content Plan
- Content creation tailored to the mission and audiences
- Professional design consistent with the brand
- Technical integration on shipping platform
- Monitoring statistics and performance optimization
Results
- Consistent and above-average industry open rates
- Better visibility of organizational actions
- Subscriber and Partner Loyalty
- Increase in website traffic
- A reliable and professional communication channel