PPDI

Client

Pointe-de-l'Île Prevention

Role in the project

Newsletter writing, strategy, design, sending, and optimization

Services

Monthly newsletter
Email marketing strategy
Content writing
Design and Integration
Optimization and Data Analysis
ABOUT THE PROJECT

Pointe-de-l'Île Prevention

Prévention Pointe-de-l’Île is an organization well-established in its community, with a mission to prevent crime, promote citizen well-being, and strengthen the local social fabric. To maintain this connection with its audiences – partners, citizens, and organizations – the team wanted to implement a monthly newsletter that was informative, dynamic, and easy to read.

Our digital agency took charge of the complete email marketing strategy: from content planning to copywriting, including design, integration, and sending. Each edition reflects the organization's concrete actions, while highlighting its partners, ongoing projects, and available resources.

Regular, professional communication that stays true to their tone, contributing to increased engagement, maintaining a constant presence in readers' minds, and driving traffic to their site.

Monthly Newsletter Pointe-de-l'Île — Personalized email with image from their website, community organization email marketing with excellent open rates.

Overview

A monthly newsletter, clear and human, to nurture community connections.

Services rendered:

  • Email Newsletter Strategy Development
  • Monthly Content Plan
  • Content creation tailored to the mission and audiences
  • Professional design consistent with the brand
  • Technical integration on shipping platform
  • Monitoring statistics and performance optimization

Results

  • Consistent and above-average industry open rates
  • Better visibility of organizational actions
  • Subscriber and Partner Loyalty
  • Increase in website traffic
  • A reliable and professional communication channel
Monthly Prevention Pointe-de-l’Île Newsletter — Personalized email with employee photo, community organization email marketing with excellent open rates.
Monthly Newsletter Pointe-de-l’Île — Personalized email marketing for a community organization with excellent open rates.