City of Montreal-East
Client
City of Montreal-EastRole in the project
Content capture, video editing, community management, event coverage, real-time publishingServices
Event social media managementContent capture
Local visibility strategy
A local festival, a grand atmosphere, coverage that makes it shine.
Did you know that Montreal East is a city within a city? With its own mayor, municipal services, and most importantly, its own summer festival: the Juillet SHOW. Every summer, for a month, this series of outdoor shows attracts major names like Rachid Badouri, Bleu Jeans Bleu, Loud, and many others. A strong cultural project that deserved visibility matching its ambition.
This is where we come in. The K&D team was tasked with covering every event, twice a week, throughout July, with a clear mission: capture the essence of the festival, transmit it online, and make citizens want to experience it in person.
In the field, we captured the artists, the highlights, the audience's vibe, and everything that makes this event unique. Quick editing, engaging content, publication and community management: comprehensive coverage for local reach... and beyond.
Overview
A comprehensive event mandate to make a major local festival shine, both online and on-site.
Services rendered:
- On-site video content capture
- Quick assembly for near-instant broadcast
- Social media content creation
- Real-time publication on platforms
- Community management and engagement
- Performance tracking and continuous adjustments
Results
- A 140% increase in average reach per post in Q3
- A 110% increase in engagement rate (likes, comments, shares) from Q1 to Q3
- Message and comment response rate maintained at under 12 hours on average
- Notable increase in citizen participation observed during key events, corroborated by on-site attendance
- Improving the City's overall digital communication consistency during the summer period