Native TV
Client
Native TVRole in the project
Email marketing strategy, campaign design and copywriting, tracking and optimization.Services
Campaign planningDesign responsive newsletters
Promotional content writing
Performance tracking (open rates, clicks, conversions)
Subscriber segmentation
Native TV
Natyf TV, a francophone and inclusive television channel, wanted to implement a high-performance communication system to promote its new television content and additions to its mobile app.
Our mission: Design and manage impactful email marketing campaigns that are consistent with the channel's identity, while promoting retention, engagement, and conversion.
We therefore developed a dynamic, responsive, and flexible newsletter template, adapted to their content types (series, films, shows, events). Each campaign is designed to spark interest, redirect to the platform, and encourage viewing or subscription.
An engaging tone, attractive visuals, clear call-to-action buttons, and continuous performance tracking allow Natyf TV to stay connected to its community, increase brand awareness, and encourage content consumption, whether on television or mobile.
Overview
Services rendered:
- Professional Newsletter Template Design
- Subscriber segmentation by content preferences
- Seamless integration with their CRM and broadcasting platform
- Tracking open, click, and conversion rates
- Content-oriented writing + animated visual design
Results
Increase in subscriptions following targeted mailings