Carrefour Jeunesse-Emploi (CJE) RDP
Client
Carrefour Jeunesse-Emploi Rivière-des-Prairies (CJE RDP)Role in the project
Content strategy, social media management, editorial support, content creation, optimizationServices
Social media strategyEditorial calendar
Content writing
Photo and video capture
Community Management
Strategic support
Carrefour Jeunesse-Emploi Rivière-des-Prairies (CJE RDP)
The Rivière-des-Prairies Youth Employment Center supports young people aged 16 to 35 in their social, professional, and educational integration efforts. When they approached us, their message was clear: their priority was supporting young people, and social media management took a backseat by default, but they wanted to strengthen their online presence.
We know it: publishing is just the tip of the iceberg. What's needed is a real strategy, relevant content, a consistent presence... and time. Lots of time.
This is where we came in, becoming a true extension of their team. We implemented a clear strategy focused on recruitment and brand awareness, provided monthly support to anticipate news, created content, and monitored and optimized performance: K&D manages their online presence from A to Z, all while staying true to their voice.
Overview
A human-centered content strategy, committed and connected to on-the-ground reality.
Services rendered:
- Developing a social media strategy
- Creating a monthly editorial calendar
- Crafting engaging and youth-appropriate content
- Managing communications to strengthen ties with partners
- Photo/video content capture and creation
- Weekly coordination meetings
- Performance tracking and regular adjustments
Results
- Significant increase in organic reach
- Greater visibility of services offered
- More interaction with young people and partners
- A consistent online presence without overwhelming the team
- A time-saver and peace of mind for responders
