Pitrem Report

Client

The Pitrem

Role in the project

Art direction, graphic design, content structuring, annual report design, interactive layout

Services

Visual Concept Creation
Annual report design
Strategic support
Layout and print/web deliverables
Creative Narration
ABOUT THE PROJECT

The PITREM

PITREM is a non-profit organization that supports young people aged 16 to 35 in their journey toward employment, education, or entrepreneurship. Every year, the time comes to take stock. But this is no ordinary institutional report.

For several years, PITREM has chosen to stage its annual report around a creative theme, inspired by its lived year. In 2023, it was the jungle: a nod to a year full of challenges and twists and turns, but also to the harmony among all the actors who make up their ecosystem. In 2024, it's the galaxy's turn: an expanding universe, where each partner, each young person, each team member plays a role in maintaining balance and making the mission shine.

K&D assisted the PITREM team in defining the artistic direction, structuring the content, and designing the final report, in both printed and interactive versions. Result: a unique document, both professional and inspiring, distributed to partners, the board of directors, young people, and the internal team.

OBNL PITREM Annual Report: Jungle theme, clear content structure, creative storytelling, and readability on website and in print.

Overview

Turning an annual report into a creative, lively, and engaging balance sheet is what we did with PITREM.

Services rendered:

  • Strategic and creative support
  • Art direction focusing on visual themes
  • Graphic design of the report
  • Content structuring for fluid reading
  • Interactive Design (Web and PDF Version)
  • Delivery of a turnkey tool for distribution

Results

0% Higher reading rate than the previous year


Very positive feedback from the Board of Directors and local partners

Strengthening PITREM's positioning as an innovative NPO

Reusing the visual theme on social media

Increased online sharing and consultations of the balance sheet

PITREM NPO Annual Report: Balance sheet coverage, clear content structuring, creative storytelling, and readability on website and in print version.
OBNL PITREM Annual Report: graphic design, clear content structuring, creative storytelling, and readability on website and print version.
OBNL PITREM Annual Report: Jungle theme, clear content structure, creative storytelling, and readability on website and in print.