The East Artery

Client

The East Artery

Role in the project

Concept creation, screenwriting, filming, video production, distribution support

Services

Video content capture
Professional video creation
Visibility Strategy
Narration and scripting
Production with real participants
Community organism's radiation
ABOUT THE PROJECT

The East Artery

L’Artère de l’Est is a new organization that was founded in 2025 in East Montreal. Its mission: to provide a welcoming space and support for at-risk or homeless youth. A safe place where they can meet with staff, rebuild their confidence, and, above all, work on a life plan. But like any new organization, it lacked visibility. Little known in its local area, L’Artère de l’Est needed a real boost to promote its services to young people, partners, and the general public. That’s where K&D came in.

We proposed a professional video content capture project, designed to highlight the real faces behind the organization. After thoroughly understanding their vision, we devised three video concepts, developed the scripts, and collaborated with their team to recruit young people willing to share their authentic testimonies.

On set: real stories, real challenges, but also hope, commitment, and a desire for transformation.

In the end, these are three touching and professional videos that present the organization, highlight the work of the stakeholders, and give a voice to inspiring young people. The result? Increased visibility, a strong image, and powerful content to support their mission.

Overview

A human, sensitive, and essential video mandate to raise awareness for an organization rooted in its community.

Services rendered:

  • Strategic support
  • Video Concept Creation
  • Screenwriting and narration
  • Filming with speakers and young people
  • Professional video capture and editing
  • Content dissemination support

Results

0% for increasing views on their social media


A high retention rate on published videos

Several collaboration requests following the broadcasts

Enhanced visibility in East Montreal

Young people and stakeholders valued and proud of the result