The East Artery

L’Artère de l’Est is a new organization that was founded in 2025 in East Montreal. Its mission: to provide a welcoming space and support for at-risk or homeless youth. A safe place where they can meet with staff, rebuild their confidence, and, above all, work on a life plan. But like any new organization, it lacked visibility. Little known in its local area, L’Artère de l’Est needed a real boost to promote its services to young people, partners, and the general public. That’s where K&D came in.

We proposed a professional video content capture project, designed to highlight the real faces behind the organization. After thoroughly understanding their vision, we devised three video concepts, developed the scripts, and collaborated with their team to recruit young people willing to share their authentic testimonies.

On set: real stories, real challenges, but also hope, commitment, and a desire for transformation.

In the end, these are three touching and professional videos that present the organization, highlight the work of the stakeholders, and give a voice to inspiring young people. The result? Increased visibility, a strong image, and powerful content to support their mission.