Native TV
Client
Native TVRole in the project
Content strategy, social media management, visual creation, editorial coordinationServices
Social media managementDigital content strategy
Engaging content creation
Media Coordination
Social performance optimization
Native TV
Natyf TV is an independent television channel that broadcasts diverse and inclusive programming, featuring original, cultural, and engaging content. In order to boost its digital presence, Natyf TV has entrusted K&D with the complete management of its social networks.
The challenge? To develop a strategy that's coherent with ever-evolving TV programming, while creating captivating content that highlights the segments of the series and films broadcast. It was necessary not only to promote the shows, but above all to encourage audience interaction and engagement.
This collaboration was built on fluid communication between our team and their programming department. Together, we implemented an agile content strategy, capable of quickly adapting to schedule changes, new programs, and the channel's highlights.
Result: a vibrant social presence, aligned with Natyf TV's values and energy.
Overview
Align digital strategy and TV broadcast to maximize online impact.
Services rendered:
- Social Media Strategy Development
- Creating engaging content related to programming
- Selection and editing of dynamic video clips
- Publication Management and Planning
- Coordination with the programming team
- Performance Tracking and Monthly Adjustments
Results
- An 112% increase in the average organic reach of posts from Q1 to Q3
- An 87% increase in overall engagement (likes, comments, shares) from Q1 to Q3
- Multiplication by 2.3 of the average number of video content views
- Significant improvement in newsletter performance, with an increase in open rates and click-through rates
- Noticeable increase in the frequency and consistency of publications
- Improving consistency between television programming and digital presence