PITREM
Client
PITREMRole in the project
Email marketing strategy, audience segmentation, newsletter design, content writing, sending managementServices
Email newsletter strategyPersona Creation and Segmentation
Template design
Targeted content writing
Campaign Management and Optimization
Performance analysis
PITREM
PITREM is an organization that works towards the socio-professional integration of young people aged 16 to 35, whether towards employment, studies, or entrepreneurship. But PITREM doesn't just focus on young people: it also works with a broad network of community partners and with businesses involved in recruiting or supporting youth.
One newsletter to speak to everyone? Ineffective.
With the help of our team, PITREM has implemented an email newsletter segmentation strategy. The result:
3 distinct newsletters, adapted to each audience
3 tones designed to speak the right language
3 designs, anchored in a consistent brand identity
From strategy to copywriting, from design to deployment, K&D manages entire campaigns to ensure clear, targeted, and high-performing communication. All without ever distorting the PITREM voice.
And you, are you addressing the right people, in the right way?
Overview
Segment, personalize, optimize. An effective email marketing strategy, designed for every audience.
Services rendered:
- Audience analysis and segmentation
- Creating personas and adapting messages
- 3 coherent newsletter templates design
- Customized writing for each segment
- Shipment, tracking, and continuous optimization
- Strategic email marketing support
Results
Better partner retention and increased service visibility
