Every year, marketing experts announce the next big trend you can’t afford to miss: artificial intelligence, influencer marketing, augmented reality, short videos, interactive content… You might feel like you absolutely have to adopt these new trends to stay competitive. However, blindly following what’s «trendy« can become a trap that takes you away from your strategy and wastes your resources. The […]

In 2025, as social media platforms compete to capture your attention with innovations ranging from vertical videos to augmented reality filters, the carousel remains a sure bet. Rather than passively scrolling through content, you actively engage by swiping through each slide, and this deliberate engagement sends a powerful signal to the algorithms. Discover how this format combines […]